Accepting imperfection is essential for creating compelling visual thinking.

Nowadays, people post content with a lot of makeup. Think about the content that you see or that you post on social networks.

How many of the photos you post have previously passed through your filter. What are your main criteria to apply those filters? Probably perfection. They are all moments of perfection. The perfect photo, the perfect moment, the perfect occasion to show something. The perfect mess. Even those images that show messy situations, if you pay attention, are a perfect and neat mess.

For this reason, one of the most significant restrictions we impose on ourselves is perfection. The consequence of this is the fear of not meeting those perfect expectations.

Let me tell you something:

Good visual ideas are going to come from a context of chaos. Any creative process is born out of...