The necessary tools to be a good visual communicator are already there by default.

You used them perfectly well until you were 6 years old, and then school added endless variables and complications that eroded your capacity to be simple.

Simple doesn't mean poor in the sense of a low or inferior standard or quality.

There's a definition of simple that associates the word with something ordinary or common.

I'm not referring to that.

I mean something is simple when it's clear, concise, and understandable.

In visual thinking, we have many techniques that help us say more with less.

You can learn all this in the first membership that teaches you Visual Thinking through metaphors without resorting to clichés.

Thank you

Dario Paniagua
Visual Thinkers Coach

There are 2 tips when dealing with small spaces

1) Use constraints to your advantage:

No matter how small the space we have to include an element, we can always tell stories.

Often, a constraint can work in our favor. In this case, the lack of space helps to add drama to the scene.

As you can see, there are actually no restrictions.

We can have very few elements and very little space, yet we can always tell a story.

2) Don't get lost in details.

There are other elements that should be included on the back of a credit card, but they don't need to be incorporated.

Stay minimalist in the number of elements you draw.

Once the object is recognizable, there's no need to keep adding things.

If you're interested in learning Visual Thinking through metaphors without resorting to clichés, you can check my website.

Thank you,

Dario Paniagua
Visual Thinkers Coach

Visual quantity creates visual noise. It's impossible to process all the information we're exposed to today.

That's why we've become very good at filtering out what doesn't interest us.

The most important thing to learn in Visual Thinking isn't learning to draw, or having an endless library of images or icons at our disposal.

The most important thing in visual thinking is learning to subtract.

This means you don't have to add things to your knowledge.

The necessary tools to be a good visual communicator are already there by default. You used them perfectly well until you were 6 years old.

In the Metaphors course, every technique you learn is based on this principle: it doesn't matter what drawing style your metaphors have; what matters is that they contain a single, simple, disruptive element with a message.

These are just some of the many concepts you can learn in the first Membership Course that teaches Visual Thinking...

We don't need to complicate things to make a cliché interesting to observe.

While we often can transform the cliché, manipulate its shape, put things inside it, mix it with other elements, change its perspective, etc., we can also make it interesting with some minimalist actions.

I want you to note three things about this image.

1) The position:

The cliché isn't blended with the person; it's simply positioned in front of them. However, this positioning automatically groups them into one entity.

2) The interaction:

The person behind the cliché makes a movement, and the cliché is subtly modified as a result.

3) The association of shapes:

The oval cliché corresponds to the shape of the muscle. When we connect elements by color or shape, we also associate their meanings.

By the way, what is the person saying?

What is the muscle saying?

If you want to learn Visual Thinking through metaphors without...

A cliché is an image so recognizable that even if we show only a part of it and give it little visual hierarchy (for example, drawing it much smaller than the surrounding objects), it will still be recognizable.

Remember, we can have different variables to transform a cliché into an interesting element. In this image, we see these:

1) The cliché is in a context, a story around it.

2) We show only a part of it.

3) We hide or reduce it.

4) We duplicate it.

The four points above are hooks. Hooks to capture attention.

These are the types of concepts you learn every week in the Metaphor Membership. Remember that if Enrollment is closed, you can leave your details on the website, and I'll let you know when it reopens.

Thank you,

Dario Paniagua
Visual Thinkers Coach

Embrace absurdity.

How? By asking questions.

Questions are pathways that fuel our creativity.

What if our cliché became a food ingredient?

Could we consume it?

Could we use it to describe a specific dish?

Could it be how we talk about food or how food speaks to us?

Could it serve as an element for data visualization?

Every question we ask opens up a world of possibilities to explore.

Visual thinking isn't about clustering a bunch of icons together.

There needs to be intention, a message, and a context.

What keyword or short phrase could you associate with this image?

If you're interested in learning Visual Thinking through Metaphors without resorting to clichés, leave your details on my website, and I'll notify you as soon as enrollment opens.

Thank you,

Dario Paniagua
Visual Thinkers Coach

One of the many ways to create metaphors is through substitution. 

It involves replacing an element in a scene with something completely different from what people would expect to see. This disruption creates the metaphor.

To make the substitution more effective, it's helpful to provide context. 

This highlights the evidence that an object is out of place. 

Every time we create disruption, we're prompting people to stop and pay attention to our message.

But here's the key: disruption is created with intention. 

The handles on this subway were replaced with speech bubbles to convey a message. 

What message? 

That's where you can help me out. 

What are they trying to tell us? Why are people leaning on them?

Would you like to suggest a keyword or short phrase for this scene?

You can join the membership that teaches you Visual Thinking through Metaphors without resorting to clichés, using the limited-time code "MAYBIRDS".

If you have any doubts or...

The power of shadows.

Shadows serve as a powerful tool for crafting metaphors, adding an extra layer of meaning that enhances the intended message.

They often subtly convey what the image doesn't explicitly state, prompting a second look and capturing the audience's attention.

Did you know there are 7 different methods for manipulating shadows to convey symbolic messages?

If you're interested in learning more, simply leave your details on my website, and I'll notify you when enrollment for the metaphor membership reopens.

Thank you,

Dario Paniagua
Visual Thinkers Coach

Cliché icons often go unnoticed because they're predictable images we've seen countless times.

However, that doesn't mean we shouldn't use them.

I'll give you three tips so that every time you use clichés, you can still capture your audience's attention:

1) Integrate them into a story:

What prominent role can you assign to that cliché to make it a central part of your visual narrative?

2) Mix them or combine them with another element:

Can you blend them, join them, or even replace them with another element? Notice how, in this case, the speech bubble's shape is cleverly utilized to simultaneously serve as the classic airplane window.

3) Make a chromatic or tonal change compared to the surrounding elements.

A small change in color, value, or tone can be enough for a graphic element to stand out significantly, even if it's the smallest element in the scene.

These are the types of content you can learn in the first...

Every hole, every empty space can be a shape we can play with. 

Play what? We're playing with giving it a new shape and a new meaning. 

But what's going on in this image? Everything and nothing. 

This image could be full of meaning or have absolutely no meaning at all depending on who looks at it and how they interpret it. 

When we want to anchor what we want to say, we use keywords close to an image. 

On the other hand, when we want people to assign their own meaning to an image, we don't associate any phrase or word, and what people will interpret will depend on two things: Their personal past experiences and their culture of origin. 

By the way, what keyword or short sentence would you connect to this image?

These are the types of tips and knowledge we learn in the first Membership that teaches you Visual Thinking through non-cliché metaphors. 

You can enroll on this site for a limited time, and use the early bird code MAYBIRDS to access a...