Another way to create metaphors using the out of context technique is by dressing the subject of an image in a completely absurd way for the situation they’re in.

This immediately grabs the viewer’s attention.

Remember, we can never predict what meaning our audience will assign to an image, but we can anticipate what questions they will ask. In this case, they’ll likely wonder: Why is a medieval knight surfing a wave?

We don’t know what meaning they’ll give it, but one thing is certain, they’ll create a mini story in their minds to make sense of the absurdity.

Thank you,
Dario Paniagua
Visual Thinkers Coach