Every hole, every empty space can be a shape we can play with. 

Play what? We're playing with giving it a new shape and a new meaning. 

But what's going on in this image? Everything and nothing. 

This image could be full of meaning or have absolutely no meaning at all depending on who looks at it and how they interpret it. 

When we want to anchor what we want to say, we use keywords close to an image. 

On the other hand, when we want people to assign their own meaning to an image, we don't associate any phrase or word, and what people will interpret will depend on two things: Their personal past experiences and their culture of origin. 

By the way, what keyword or short sentence would you connect to this image?

These are the types of tips and knowledge we learn in the first Membership that teaches you Visual Thinking through non-cliché metaphors. 

You can enroll on this site for a limited time, and use the early bird code MAYBIRDS to access a...

Learning things from other visual arts is always essential to enrich our visual thinking. So that's why today we will learn from movies, specifically from a tremendous director, Alfred Hitchcock.

Hitchcock pioneered visual rules in cinema, which I will show you today.

There are some specific techniques he invented that we can apply to our visual thinking to make our messages more visually compelling.

RELY ON VISUALS, NOT TEXT

Very few people know that Hitchcock, in his beginnings, made some silent films.  Because, in that period, there was no voice track, these films showed dialogue with printed words on the screen that interrupted the sequence flow.

That's where Hitchcock learned to tell the stories with the camera to minimize the number of titles that would interrupt the scene.

He used to say this

We should resort to dialogue only when it's impossible to do otherwise.

How do you apply that to your visual thinking?

Add text to your sketchnotes only when it's...