Many are still signing up for the Membership to learn Visual Thinking through Metaphors without resorting to clichés.

And when I say "no clichés," I don't mean you can't draw them.

Sure, we can draw them, but the trick is to transform them to make them impactful, so they don't just fade into the background.

Take a look at this scene: a pirate with all the classic clichés - the eyepatch, the parrot, even a speech bubble.

But what saves this image is a little twist and a story.

The twist? The eyepatch also works as a speech bubble, creating an interaction between all these clichés that triggers a story in the audience's mind.

What's the pirate thinking?

What's the parrot saying?

Why is the parrot speaking through the eyepatch?

Can you think about any of these answers?

When the audience engages with our visual stories like this, that's when we're truly crafting effective visual...