The 'Out of Context' Technique: Crafting Surreal Visual Metaphors

ear snake visual metaphors Feb 20, 2025

Another way to create metaphors using the out of context technique is through substitution. 

Instead of changing the setting where we typically see an object, we replace one element with another.

For the substitution to work, there needs to be a connection between both elements.

In this case, the snake takes the place of an ear, but also adopts its shape.

In fact, the form and position of the object we use as a substitute play a crucial role. We see a snake, but we also see an ear, even though the ear isn’t actually there.

When you use substitution, you're taking things out of context while adding a new layer of meaning.

What keyword or short phrase would you associate with this metaphor?

Thank you!
,
Dario Paniagua
Visual Thinkers Coach

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