Out of Context: Creating Meaning Through the Unexpected

Here’s a fascinating example of the “out of context” technique, a creative approach that invites us to rethink what we expect to see.

The concept is straightforward yet powerful: take an element—be it a person, animal, or object—and place it in a setting where it doesn’t logically belong. This intentional disruption of context challenges our assumptions and sparks new interpretations.

Consider this: it’s normal to see a person inside a cell. But what if their actions defy expectations? What if they’re doing something that feels completely out of place?

This unexpected twist draws attention and makes us pause to think.

Here’s another scenario: imagine a swimmer.

Where do you see them?

Most of us picture them in a pool or perhaps an open sea. Now, place that same swimmer inside a cage. The disruption is surprising, even shocking, but it’s also interesting. It’s this very mix of ideas, context and expectation, that creates a metaphorical message with deep meaning.

So, what’s the message here? That’s where your creativity comes in. Ask yourself:

What keywords come to mind when you see such an image?

What short phrase would you associate with it?

The beauty of this technique lies in its openness, it doesn’t dictate a single interpretation. Instead, it offers a framework for exploration and invites viewers to connect with the image in their own way.

This “out of context” approach is more than just a visual disruption; it’s a way to create unconventional narratives while sparking curiosity.

Thank you,

Dario Paniagua
Visual Thinkers Coach