What Do Absurdity and Contrarian Thinking Have in Common?

What Do Absurdity and Contrarian Thinking Have in Common?

Did you know that most of the techniques I use to create metaphors boil down to just two core concepts: Absurdity and Contrarian Thinking?

Let me explain:  Absurdity introduces disruption. It’s about replacing the expected with the unexpected.

Imagine altering or substituting the usual elements in a scene with something wildly out of context. It’s like surprising your audience with a creative twist that forces them to stop and engage.

Contrarian Thinking flips perspectives.

One way to do this is by swapping elements: placing one thing where another belongs, creating a surprising visual exchange.

Why does this work so well?

Because our brains are wired to notice the unusual.

These techniques capture attention and spark curiosity, inviting the audience to pause for a moment and make sense of the disruptive narrative.

Thank you

Dario Paniagua
Visual Thinkers Coach